As the economic impacts of the pandemic worsen by the day, consumer spending has changed. This year more and more people are turning to small-time entrepreneurs who mainly sell homemade products.
With more people stuck at home, many have seen this as a way to start their own business to respond to this demand. If you are one of them, here are some tips that can help you sell your products online:
1. Reach Your Community Through Facebook Marketplace
Introduced back in 2016, Facebook Marketplace aims to serve as an intuitive and hassle-free avenue for consumers and small businesses to buy and sell items in their local area. As an additional feature to one of the world’s most popular social media sites, posting your products on this platform only takes four simple steps.
You just have to take a photo of your product and add it on Facebook, attach important product details to it, confirm location and category, and post! Aside from being incredibly easy to use, Facebook Marketplace also takes no cut from sales, allows owners to manage their business through their mobile devices, and has features that directly connect buyers with local sellers.
2. Sell to A Global Audience Through Amazon
As the world becomes more and more interconnected and used to the idea of all things digital, setting up a store with some of the biggest online retailers has never been easier. To start an Amazon store, on top of the usual steps for registering a business, you just have to consider a few additional factors such as choosing the right business model.
Currently, the business models offered by Amazon are limited to private label, wholesale, retail arbitrage, online arbitrage, dropshipping, and handmade.
After choosing a business model and registering your brand with Amazon, the next thing you have to do is to create your store homepage, build your store pages, add content tiles, upload your Amazon Standard Identification Number (ASIN) and, finally, submit your store for review and publication.
Setting up an Amazon store may take a little more effort but its ability to bring your products to customers overseas and increase profit can make every single step worth it.
3. Find Like-minded People on Etsy
As one of the oldest and most trusted e-commerce companies, Etsy is more than just a platform where entrepreneurs like you can sell your products. Today, it has grown into a full-on community where small business owners can interact with like-minded people and share ideas.
Thanks to Etsy Community, sellers can answer each other’s queries, read and provide tips or even simply vent out frustrations. In addition to this, with Etsy being a company that specializes in catering to small special interests, finding a niche through this site – which, by the way works best with homemade goods and crafts – is a breeze.
To make things even better, setting up a shop on Etsy is something that would only require a few minutes, thanks to the template style editing and user-friendly processes they have.
4. Build Your Own Market Through A Blog
In order to ensure business success in an economy that is run by knowledge and information, you need to do a lot more than just improve your products. You should also try to contribute relevant and useful knowledge to your target audience – and there is no better way to do so than by creating your own blog.
To make a blog that will market your products, you first have to decide on a blogging platform. Then, register a domain name, purchase web hosting, and then get to designing and writing your blog. When done correctly, Search Engine Journal noted that business blogging can effectively nurture and convert customers, differentiate you from other similar businesses, and grow the demand and interest in your products or services.
Utilizing platforms like Facebook Marketplace, Amazon, and Etsy and business blogging are only some of the ways you can take your business online. For more tips and tricks, do check out our Internet Archives.